The Microfinance Development Company Ltd (MDCL) is a private-sector led Special Purpose Vehicle (SPV) conceived by the National Association of Microfinance Banks (NAMB) to primarily address the problems of liquidity and capacity in the microfinance industry.
SmartEdge was engaged to help them handle everything related to their first major event. This involved ideation, media relations, stakeholder management, media production, event planning and execution.