Digital Marketing

Digital Marketing is different with SmartEdge

At SmartEdge, we understand how important the internet is in the life of today’s business, therefore, we make sure our clients get the best possible use and benefits that accrue from running digital marketing platforms. We assist you in maintaining a captivating website and uniquely deploying social media platforms to increase site traffic and ultimately, business patronage.

Let's talk Digital Marketing

Our Digital Marketing Tactics

Search Engine Optimization (SEO)

Rank higher for the right keywords, get found online, and drive organic traffic to your website.

Keyword research
Competitor analysis
On-page optimization
Link-building & technical SEO

Pay-Per-Click (PPC) Advertising

Reach more of your target audience and drive revenue with paid digital advertising.

Google search ads
Display network ads
Paid social ads
Remarketing & retargeting

Content Marketing

Attract and engage your audience with rich, relevant content that converts.

Blogging and article writing
User-generated content (UGC)
Premium downloadable content
Thought leadership

Social Media Marketing

Engage with your audience where they are, with paid and earned social media marketing.

Instagram
LinkedIn
TikTok
X (Twitter)
Facebook

Video Marketing

Increase engagement and boost conversion rates with today’s preferred medium — video.

Custom animations
Short-form video
HR/recruitment video
Explainer & how-to videos

Email Marketing

Stay top-of-mind and nurture leads throughout the sales funnel with email marketing.

Email copy and design
Automated drip campaigns
Lead nurture campaigns
Email newsletters

Conversion Rate Optimization (CRO)

Increase the return on investment (ROI) of your organic and paid strategies with CRO.

CRO audits
Website copy, design, and UX
A/B testing
Landing page development

Measurement & Analytics

Measure the impact of marketing and sales activities through in-depth analytics that provide granular data and insights.

Website analytics
Social Media analytics
Ads performance measurement