Brand & Stitch

Brand & Stitch is a fashion label that has positioned itself as an intersection of great quality products and exciting brand experiences around fashion, gifts and branding. 

SmartEdge was engaged to develop the brand positioning, collateral and go-to-market strategy for this very ambitious brand, over the space of one year. We drew up a brand and marketing strategy for them, created their digital media platforms, developed content for social media engagements and planned their brand launch which held at Radisson Blu Anchorage, Victoria Island.